Episode 38: Brand Position Consultation – Joshua Navarro
In order to most effectively stand out amongst your competition, you need to be clear about your company’s unique brand position in the marketplace. Join us for a conversation with photographer Joshua Navarro to learn how to establish your unique brand position!
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What are the main reasons that Joshua wanted to get into photography? (3:30)
What is Joshua’s marketplace? (6:16)
What type of photographic services does Joshua offer? (8:55)
What percentage of Joshua’s work is studio work vs live events? (11:06)
What is unique about Joshua’s photographic style that sets him apart from other photographers in the same genre? (14:58)
What is Joshua’s goal with his photography business? (18:48)
Benefits of a clear, distinct brand position (21:05)
6 steps to establishing a clear and distinct brand position (26:56)
Analysis of Joshua’s marketplace and competition (44:30)